roscoes|accountants

We all love a bargain. Especially the "buy nine coffees, get your tenth one free" type cards. Used in the correct way, they work fabulously. I am a sucker for it. It works on me. If I have a choice between BP and Esso, I'll choose BP because I can add my Nectar points. The loyalty programme has worked. It's drawn me to BP instead of Esso. Coffee shops often have offers; Cafe Nero - buy nine coffees get the tenth free. It works. There's competition. If you've got a Cafe Nero L

In 1750, old Mr. Lowndes, the famous Secretary of the Treasury, used to say; "Take care of the pence, and the pounds will take care of themselves..." Does that mean you have to be super-tight? Well, no, but think of this, as your business gets bigger, the little things add up. When you're a new small business, giving away the odd thing here and there, or doing something for free, isn't such a big deal. But as your business grows, the little things add up. For example, let's s