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© 2016 paul roscoe


September 18, 2017

We all love a bargain. Especially the "buy nine coffees, get your tenth one free" type cards.

Used in the correct way, they work fabulously. I am a sucker for it. It works on me. If I have a choice between BP and Esso, I'll choose BP because I can add my Nectar points. The loyalty programme has worked. It's drawn me to BP instead of Esso.

Coffee shops often...

September 11, 2017

In 1750, old Mr. Lowndes, the famous Secretary of the Treasury, used to say; "Take care of the pence, and the pounds will take care of themselves..."

Does that mean you have to be super-tight?

Well, no, but think of this, as your business gets bigger, the little things add up.

When you're a new small business, giving away the odd thing here and there, or doi...

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